Timing an Exhibition

Time and Tide.  It's all about timing in the art game.

After what type the next question is when.   When is of course very tied in with where as the availability of the various and preferred wheres will dictated the when.  But I am talking slightly in abstract here; when is the ideal when?

Now there are a number of restrictions in relation to this.
1) The time it will take to set everything up;
2) I don't want to have to wait to long (so not past March 2016, I'm not that paitent)
3) Since writing my last post I have entered to exhibit in the Law Society Art Group annual exhibition which is 11th -19th January 2016 so I don't want it to clash with that.

Bearing these in mind when?  Now of course if I get it set up soon then I may benefit from the Christmas rush for gifts.  People are looking for presents and art makes a good present.  However once you hit November and into December there are a plethora of art fairs, christmas fairs, possibly even fayres, open studios, special exhibitions and so on and so on.  This can make for a crowded market and tempting people in can perhaps be tricky. For this reason exhibition space is likely to be more expensive, perhaps even impossible to come by.

On the other hand, do it right, time it right and you can tap into a large amount of passing trade.

I think November is better than December, especially November.  In fact October would be even more preferable but it is half way through so that's not going to happen.  You are in the run up to Christmas but the true maddness has yet to start.  Friends are not committed to the round of parties and so more likely to attend, yet the shoppers are out and so passers by are a possibility.

January is out, and everyone is so depressed and poor in February that what weary and frozen souls you manage to coax into the studio will merely shuffle around dripping slightly before shuffling up again.  I think then March is the thing.  Spring and the prospect of new things, money is back in the bank and something is needed to revive the spirits after another curshing season of darkness.

So I think option 1) November option 2) March.

Next is to tackle where.